in.FRME is a Melbourne-based creative production and brand strategy studio that uses film and photography to drive consumer behaviour. Rather than starting with a shot list, every project begins with a diagnosis: what's stopping a customer from trusting, remembering, or choosing this business, and how content can close that gap.

Founded and led by Michael Ong, in.FRME works across trust and credibility, launch content, conversion-focused assets, and brand storytelling for owner-led businesses who want their content to do more than look good. Clients span founder-led brands, boutique service businesses, and lifestyle categories across Melbourne's eastern suburbs and beyond.

in.FRME is currently building a selective early portfolio with businesses where stronger cinematic content creates a clear commercial advantage — happy to share examples on request.

Clients I've worked with

Hyatt, Pullman, Lanson Place, Onsight, Mag Mountd