Uncomplicated branding & design for businesses that are ready to level up.

Serif is a Melbourne-based studio led by Carolina Rodriguez and Oscar Salinas. We partner with established small to mid-sized businesses to build brand identities that feel premium, consistent, and commercially sharp, across print, packaging, and digital.

20+ years in communications and design, and a process that keeps things clear from day one.

Clients I've worked with

Old Man Pho, Demazzi Stone Grill, Dare Accountants