I’m a photographer who has spent a lot of time in ad agencies.

Which usually comes in handy when shooting ads.

As an art director, I was involved in all kinds of shoots, big and small. Food, fashion, cars, banks, telco’s, you name it. And on all those shoots, I was learning from the best photographers in the business.

As a photographer, all that time in agencies has given me a lot of insight into the whole advertising process. Before, during and after the shoot.

I really do ‘get’ ideas, clients and brands, producers and budgets. And, of course, deadlines.

Plus, I can write, draw, retouch, kern type – do all that stuff art directors do.

Since making the switch to photography, I’ve photographed a lot of people, quite a few orangutans, one Hemsworth, and a whole lot of bottles and gadgets too.

I like variety. And challenges.

Every job has its unique set of demands. That’s something I really enjoy. How best to bring your idea to life.

Clients I've worked with

Telstra, Westpac, BUPA, NRMA, Carlton & United Breweries, Foxtel, Commbank, SBS