I’m Alec Macfarlane, a Melbourne based strategic and creative senior designer with over 15 years of experience across Australia and the UK. I am reaching out to introduce myself and express my interest in any potential opportunities for a perm/freelance senior designer.

I take a multidisciplinary approach that spans branding, packaging, campaigns, digital, print and spatial design. I’ve delivered creative solutions for brands like BBC, Absolut Vodka and Radisson Red, always balancing creativity, strategy and craft.

What sets me apart is my ability to balance concept and execution. I think big, push creative boundaries and explore bold ideas, while ensuring clarity, precision and commercial impact. Whether leading brand transformations, developing design systems or crafting packaging, I focus on outcomes that are not only visually striking but strategically effective.