Hi, I’m Simon. I design brands that are built to last.

With over 25 years in the game, I create clear, practical, well-crafted identities that help businesses stand out and stay consistent. From strategy to rollout, I work across packaging, digital, and print to make sure everything connects.

I’ve delivered work for major brands, small startups, and everything in between. Always with care, curiosity, and sharp attention to detail.

Outside the studio I ride bikes, drink too much coffee, and run a side project called Veloposters where I design limited edition prints for cycling fans.

Let’s make something worthwhile.

Clients I've worked with

AusCycling, Rubia Coffee, DC Coffee, Homestyle Aged Care, Pippa’s Kitchen, Melbourne Cricket Club (MCC)